Tuesday, May 26, 2020
Nellie McClung (October 20, 1873Ã¢â¬âSeptember 1, 1951) was a Canadian womens suffragette and temperance advocate. She became famous as one of the Famous Five Alberta women who initiated and won the Persons Case to have women recognized as persons under the BNA Act. She was also a popular novelist and author. Fast Facts: Nellie McClung Known For: Canadian suffragette and authorAlso Known As: Helen Letitia MooneyBorn: October 20, 1873 in Chatsworth, Ontario, CanadaParents: John Mooney, Letitia McCurdy.Died: September 1, 1951 in Victoria, British Columbia, CanadaEducation: Teachers College in Winnipeg, ManitobaPublished Works:Ã Sowing Seeds in Danny, Flowers for the Living; A Book of Short Stories, Clearing in the West: My Own Story, The Stream Runs Fast: My Own StoryAwards and Honors:Ã Named one of CanadasÃ first honorary senatorsSpouse: Robert Wesley McClungChildren: Florence, Paul, Jack, Horace, MarkNotable Quote: Why are pencils equipped with erasers if not to correct mistakes? Early Life Nellie McClung was born Helen Letitia Mooney on October 20, 1873 and was raised on a homestead in Manitoba. She received very little formal education until the age of 10 but nevertheless received a teaching certificate at age 16. She married pharmacist Robert Wesley McClung at 23 and joined her mother-in-law as an active member of the Manitou Womans Christian Temperance Union. As a young woman, she wrote her first novel, Sowing Seeds in Danny, a humorous book about western country life that went on to become a best seller. She then went on to write stories and articles for various magazines. Early Activism and Politics In 1911, the McClungs moved toÃ Winnipeg, and it was there that Nellies powerful speaking skills became valuable in the political arena. From 1911Ã¢â¬â1914, Nellie McClung fought for womens suffrage. In the 1914 and 1915 Manitoba provincial elections, she campaigned for the Liberal Party on the issue of women voting. Nellie McClung helped organize the Winnipeg Political Equality League, a group devoted to helping working women. A dynamic and witty public speaker, Nellie McClung lectured frequently on temperance and womens suffrage. In 1914, Nellie McClung acted as the role of Manitoba Premier Sir Rodmond Roblin in the mock Womens Parliament intended to show the absurdity of denying women the vote. In 1915, the McClung family moved to Edmonton Alberta; in 1921, Nellie McClung was elected to the Alberta legislative assembly as an opposition Liberal for the riding of Edmonton. She was defeated in 1926. The Persons Case Nellie McClung was one of the Famous Five in the Persons Case, which established the status of women as persons under the law.Ã The Persons Case related to the British North America Act (BNA Act) which referred to persons as males. When Canadas first female police magistrate was appointed, challengers argued that the BNA Act did not consider women as persons and they could not, therefore, be appointed to official positions of power. McClung was one of five Alberta women who fought against the wording of the BNA Act. After a series of defeats, the British Privy Council (Canadas highest court of appeals) ruled in favor of the women. This was a major victory for womens rights; the Privy Council stated that the exclusion of women from all public offices is a relic of days more barbarous than ours. And to those who would ask why the word persons should include females, the obvious answer is, why should it not? Just a few months later, the first woman was appointed to the Canadian Senate. Later Career The McClung family moved to Vancouver Island in 1933. There, Nellie continued writing, focusing on her two-volume autobiography, short stories, and non-fiction. She served on the CBCs board of governors, became a delegate to the League of Nations, and continued her public speaking work. She wrote a total of 16 books, including the acclaimed In Times Like These. Causes Nellie McClung was a strong advocate for the rights of women. In addition, she worked on causes including temperance, factory safety, old age pensions, and public nursing services. She was also, along with some of her Famous Five colleagues, a strong supporter of eugenics. She believed in involuntary sterilization of the disabled and played a major role in pushing through the Alberta Sexual Sterilization Act passed in 1928. In her 1915 book,Ã In Times Like These, she wrote: [...] to bring children into the world, suffering from the handicaps caused by ignorance, poverty, or criminality of the parents, is an appalling crime against the innocent and hopeless, and yet one about which practically nothing is said. Marriage, homemaking, and the rearing of children are left entirely to chance, and so it is no wonder that humanity produces so many specimens who, if they were silk stockings or boots, would be marked Ã¢â¬Å"seconds.Ã¢â¬ Death McClung died of natural causes at her home inÃ SaanichÃ (Victoria),Ã British Columbia, on September 1, 1951. Legacy McClung is a complex figure for feminists. On the one hand, she fought for and helped to achieve a major political and legal goal, formalizing the rights of women as persons under the law. On the other hand, she was also a strong advocate for traditional family structure and for eugenicsÃ¢â¬âan extremely unpopular concept in todays world. Sources Famous 5 Foundation.Ã¢â¬Å"Nellie McClung.Ã¢â¬ Ã The Canadian Encyclopedia.The Nellie McClung Foundation.
Friday, May 15, 2020
Known for:Ã Pioneering work in expressive dance and modern dance Dates: May 26 (27?), 1877 - September 14, 1927 Occupation: dancer, dance teacher Also known as: Angela Isadora Duncan (birth name); Angela Duncan About Isadora Duncan She was born as Angela Duncan in San Francisco in 1877. Her father, Joseph Duncan, was a divorced father and prosperous businessman when he married Dora Gray, 30 years younger than he was, in 1869. He left shortly after the birth of their fourth child, Angela, immersed in a banking scandal; he was arrested a year later and finally acquitted after four trials. Dora Gray Duncan divorced her husband, supporting her family by teaching music. Her husband later returned and provided a home for his ex-wife and their children. The youngest of the four children, the future Isadora Duncan, began ballet lessons in early childhood. She chafed under traditional ballet style and developed her own style that she found more natural. From age six she was teaching others to dance, and remained a gifted and committed teacher throughout her life. In 1890 she was dancing at the San Francisco Barn Theatre, and from there went to Chicago and then New York. From the age of 16, she used the name Isadora. Isadore Duncans first public appearances in America made little impact on the public or critics, and so she left for England in 1899 with her family, including her sister, Elizabeth, her brother, Raymond, and her mother. There, she and Raymond studied Greek sculpture at the British Museum to inspire her dance style and costume, adopting the Greek tunic and dancing barefoot. She won over first private and then public audiences with her free movement and unusual costume (called scanty, baring arms and legs). She began to dance in other European countries, becoming quite popular. Isadora Duncans two children, born of liaisons with two different married lovers, drowned in 1913 along with their nurse in Paris when their car rolled into the Seine. In 1914 another son died soon after he was born. This was a tragedy that marked Isadora Duncan for the rest of her life, and after their death, she tended more towards tragic themes in her performances. In 1920, in Moscow to start a dance school, she met the poet Sergey Aleksandrovich Yesenin, who was almost 20 years younger than she was. They married in 1922, at least in part so they could go to America, where his Russian background led many to identify them as Bolsheviks or communists. The abuse directed at him led her to say, famously, that she would never return to America, and she did not. They moved back to the Soviet Union in 1924, and Yesenin left Isadora. He committed suicide there in 1925. Her later tours being less successful than those in her earlier career, Isadora Duncan lived in Nice in her later years. She died in 1927 of accidental strangulation when a long scarf she was wearing became caught in the rear wheel of the car she was riding in. Shortly after her death, her autobiography came out, My Life. More About Isadora Duncan Isadora Duncan founded dance schools around the world, including in the United States, the Soviet Union, Germany, and France. Most of these schools failed quickly; the first she founded, in Gruenwald, Germany, continued for a longer time, with some students, known as Isadorables, carrying on her tradition. Her life was the subject of a 1969 Ken Russell movie, Isadora, with Vanessa Redgrave in the title role, and of a Kenneth Macmillan ballet, 1981. Background, Family Father: Joseph Charles DuncanMother: Mary Isadora (Dora) GrayFull siblings: Raymond, Augustine, and Elizabeth Partners, Children Gordon Craig, stage designer and son of Ellen Terry, father of her first child, Deirdre (born 1906)Paris Singer, art patron and wealthy heir of the Singer sewing machine fortune, father of her second child, PatrickSergey Aleksandrovich Yesenin, Russian poet, married 1922, he committed suicide in 1925 after returning to the Soviet Union Bibliography Frederika Blair. Isadora: Portrait of the Artist as a Woman (1986).Ann Daly. Done into Dance: Isadora Duncan in America (1995).Mary Desti. The Untold Story: The Life of Isadora Duncan, 1921-1927 (1929).DorÃ ©e Duncan, Carol Pratl, and Cynthia Splatt, editors. Life into Art: Isadora Duncan and Her World (1993).Irma Duncan. The Technique of Isadora Duncan (1937, reissued 1970).Isadora Duncan. My Life (1927, reissued 1972).Isadora Duncan; Sheldon Cheney, editor. The Art of the Dance (1928, reissued 1977).Peter Kurth. Isadora: A Sensational Life (2002).Lillian Loewenthal. The Search for Isadora: The Legend and Legacy of Isadora Duncan (1993).Allan Ross Macdougall. Isadora: A Revolutionary in Art and Love (1960).Gordon McVay. Isadora and Esenin (1980).Nadia Chilkovsky Nahumck, Nicholas Nahumck, and Anne M. Moll. Isadora Duncan: The Dances (1994).Ilya Ilyich Schneider. Isadora Duncan: The Russian Years, translated (1968, reprinted 1981).Victor Seroff. The Real Isadora (1971).F. Steegmulle r. Your Isadora (1974).Walter Terry. Isadora Duncan: Her Life, Her Art, Her Legacy (1964).
Wednesday, May 6, 2020
1 Growing a Language- by Guy Steele Shobha M. Kand Department Of Computer Science and Informatics, Purdue School of Science, IUPUI firstname.lastname@example.org Abstract- A lecture given by Guy L. Steele in 1998 at Ã¢â¬Å"OOPSLA 13th ACM SIGPLAN conference on Object-oriented programmingÃ¢â¬ focuses mainly on the nature and growth of programming-language design. The speaker started his lecture by giving insights into the use and nature of programming-languages. He started with examples of English language comparing with a programming-language. He talked about the set of constraints showing one may use any word of single syllable. The speaker also demonstrates it can be confining to expressing yourself when you donÃ¢â¬â¢t have access to an extensive vocabulary. If someone wishes to use the longer words, one must define them using only such words have one syllable Guy Steele shows with his talk is that small language restricts the expressiveness of thoughts. You must define a lot of new words to express your thoughts and ideas clearly. .He give s many more interesting points how languages should be grown. He discusses that how programmer needs to enhance the ability to expand the vocabularies of languages that feels weakened. The speaker ends his lecture after explaining the main goal of programming language design by giving various examples.  Keywords- Programming Language, Software Design, Object Oriented Programming, ACM conference, OOPSLAÃ¢â¬â¢98. 2 1. INTRODUCTION Ã¢â¬Å"A programming language is aShow MoreRelatedQuestions On Object Oriented Programming Essay1506 Words Ã |Ã 7 PagesWhat is OOP? OOP (Object-Oriented Programming) is a programming language model organized around objects and data other than logic and actions. This would mean that the program takes a logical approach to programming instead of an action/reaction approach. 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Tuesday, May 5, 2020
Ethics Of Living Jim Crow Essay The Ethics of Living Jim Crow ? My InterpretationThe Ethics of Living Jim Crow is an autobiographical account of author Richard Wrights education in race relations in a totally segregated south. Wright talks about his experiences growing up in the south and the racism he encountered. He attempts to show us what being on the receiving end of racism is really like, and the lessons he learned from them. I believe that Wrights intended audience seems to be directed towards white people so that they may gain an understanding of the hardships blacks went through early in our nations history. Wright starts off by explaining where he grew up. The house he lived in was located behind the railroad tracks and his ?skimpy yard was paved with cinder blocks? (600). To see green you had to look beyond the railroad tracks to the whites section of town. I felt that here the author seemed to know that there was a difference between the two, but at his young age he did not understand why the two were different. In the first part of the article Wright describes a fight that he gets into with some white boys and the punishment he receives from his mother for it. His mother tells him that he is ?never, never, under any conditions, to fight white folks again? (601). She goes on to say that he should be thankful that the white kids didnt kill him. I think that in telling Wright this, his mother is teaching him that blacks are not as good as whites and that he should be thankful that they allow blacks to exist in the same world as the whites. Wright goes on describing different jobs he had and the dealings he had with his white bosses. In one section the author talks about watching his white boss drag and kick a black woman into the store where he worked. After a few minutes the woman comes out bloody and crying. The author explains what happened with some of his black co-workers. None of them are surprised by this and one adds that she was lucky to just have been beaten and not raped as well. I think the author here is showing that blacks in the early south were almost immune to this type of racism. It is so commonplace that the blacks hardly blink when it happens. Wright later talks about moving to a larger city and the interactions he had with the white people there. The author explains that the whites there were a little more accepting, and would actually hold conversations with the blacks. The author points out that caution must be used when talking with whites on subjects like the Ku Klux Klan, Abraham Lincoln, the civil war, and ?any topic calling for positive knowledge or manly self-assertion on the part of the Negro? (610), should be avoided. Throughout this article Wright talks about learning his ?Jim Crow lessons.? Jim Crow refers to the name of a character in minstrelsy (in which white performers in blackface used African American stereotypes in their songs and dances); it is not known how it became a term describing racial segregation. The term Jim Crows literal definition means ?separate but still equal.? I believe the author finds the part about being equal very ironic with his title and when he mentions his ?Jim Crow lessons.?The last part of the article describes how blacks felt about the way they had to live. A friend of the author summed it up by saying, ?Lawd, man! Ef it wuznt fer them polices ?n them ol lynch-mobs, there wouldnt be nothin but uproar down here!? (610). With this, I believe, the author has come to the realization that when it comes to racism, the blacks in the south knew about it, received it frequently, and came to accept it and the atrocities that come with it. English Essays
Tuesday, April 14, 2020
About fiscal policies Fiscal policies are tools used by the state to stimulate the economy. The government can implement fiscal policies that can lead to growth or shrinkage of the economy. Contractionary fiscal policies are often instituted by the government when the amount of spending is greater than the amount of tax revenue earned by the government. In such instances, the government used fiscal policies to reduce the amount of public debt.Advertising We will write a custom essay sample on Fiscal Policies specifically for you for only $16.05 $11/page Learn More On the other hand, the government uses expansionary fiscal policies to stimulate the level of economic activity in the country. Such measures are often taken by the government after periods of severe economic conditions such as the recession that occurred from 2009. Expansionary fiscal policies often create inflationary pressure in the economy (Mankiw 2011). Government spending and taxation are the main fiscal policy tools (Mankiw 2011). The state can stimulate the economy by increasing the amount of the spending allocation per annum. It results in the creation of job opportunities thus increasing consumer spending. Also, the government can reduce taxes. Increasing government spending is more effective than reduction of taxes. Besides, the effectiveness of fiscal policy is achieved when the economy is operating below full capacity of the economy. Fiscal policies in Australia The government of Australia came up with fiscal policies that comprised of reduction of taxes and increase in the amount of government spending to stimulate the economy after the recession. The government came up with a number of stimulus plans. For instance, the government came up with a stimulus plan that focused on implementing a number of fiscal policies. The goal of the stimulus plan was to enhance economic growth and job creation. The plan also focused on protecting the existing jobs so that mor e people do no lose their jobs and also create jobs. Job creation leads to an increase in the amount of disposal income and increase consumption expenditure. The government also increased spending on major investments such as infrastructure within the country. This initiative was put in place so as to replace lost jobs during the period of recession. Further, the government increased spending in learning institutions. The government improved infrastructure in higher learning institutions with an aim of promoting technology and research in the institutions.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Further, the government also supported communities and some of the industries that most affected by the recession. Finally, the government collaborated with financial institutions so as to make funds available to the citizens cheaply. The stimulus plan was implemented successfully in partner ship and cooperation of various agencies in Australia. The stimulus plan was temporary and was supposed to be implemented in phases (International Monetary Fund 2012). The implementation of the stimulus plan has been successful in Australia. The country is considered as one of the countries that successfully recovered from recession. The implementation of the stimulus plan has led to significant improvement in the economy. For instance, in the year 2012, the government of Australia reported a decline in the amount of the budget deficit. The value declined from $63.584 billion that was reported in the 2010 Ã¢â¬â 2011 fiscal year to $42.119 billion in the fiscal year that ended in March, 2012. The amount of a budget deficit that was reported in 2009 during the recession was $64.51 billion (International Monetary Fund 2012). Further, the amount of government revenue increased from $1,335.87 billion that was reported in the 2010 Ã¢â¬â 2011 fiscal year to $1,380.02 billion in the f iscal year that ended in March, 2012. This shows an increase in the level of economic activity in Australia. Further, the amount of government expenditure increased from $523.827 in 2011 to $542.038 in 2012. The inflation rate (measured by the consumer price index) increased from 178.45 in 2011 to 182.1 in 2012. This is an indication of an increase in the rate of inflation in the country. Expansionary fiscal policies in a country often create inflationary pressure. Despite creating more job opportunities, the unemployment rate continued to rise. The unemployment rate declined from 5.592% in 2009 to 5.225% in 2010. The value further declined to 5.083% in 2011. However, in 2012, the unemployment rate increased to 5.217%. The current account deficit increased from $33.522 billion in 2011 to $62.969 in 2012. It is an indication that the amount of import in the country exceeds the amount of exports. However, the economy grew by 3.304% short of the expected 6.2% that was expected in 2012 (International Monetary Fund 2012).Advertising We will write a custom essay sample on Fiscal Policies specifically for you for only $16.05 $11/page Learn More This led to weak economic projections and the loss of confidence in the full recovery of the economy for the recent inflation. Expansionary fiscal policies often create inflationary pressure in the economy. The fiscal policies implemented will increase the aggregate demand in the economy. In the AD Ã¢â¬â AS model, the aggregate demand curve will shift outwards as presented in the graph below. The aggregate supply curve will not be affected. The impact on the AD Ã¢â¬â AS model is illustrated below. Expansionary fiscal policies shift the AD curve from AD1 to AD2. This results in an increase in price level from P1 to P2. The GDP also increases from GDP1 to GDP2. Apart from the expansionary fiscal policies, the Reserve Bank of Australia also instituted monetary policy to aid the economy recover y. The bank lowered interest rate from 4.8% in 2011 to 3.0% in 2011. The expansionary monetary policy is illustrated below. When interest rates are lowered (from 4.8% to 3.0%), there will be an increase in borrowing and a decline in investment. This causes an increase in the amount of money in circulation that is, from MS1 to MS2. This will result in an increase in the amount of economic activities in the country thus leading to GDP growth.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More References Arnold, R. 2008, Economics, Cengage learning, USA. International Monetary Fund, 2012, Data and statistics. Web. Mankiw, G. 2011, Principles of economics, Cengage Learning, USA. Reserve Bank of Australia, 2013, Monetary policy. Web. This essay on Fiscal Policies was written and submitted by user Julianne Kirk to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.
Wednesday, March 11, 2020
Measuring Effectiveness of Customer Relationship Management Strategies in Achieving Customer Loyal Essays
Measuring Effectiveness of Customer Relationship Management Strategies in Achieving Customer Loyal Essays Measuring Effectiveness of Customer Relationship Management Strategies in Achieving Customer Loyal Essay Measuring Effectiveness of Customer Relationship Management Strategies in Achieving Customer Loyal Essay Management strategies in achieving customer loyalty A Case Based Study of Nandos UK (Kings Cross Branch) Introduction:Businesses has grown on fast pace in last few decades. This rapid growth in business ha snot only increased the competition but also provided the customers to choose from the products . increased competition and market uncertainty has left organization to think the ways to retain and attract more and more customers. Wining the heats and minds of customers is now the ultimate goals of much organization to earn profitability. Kicaid, 2003) It is because organizations know a satisfied customer can refer many new customers to them with no cost of marketing. Customer relationship Management is concept of delivering best customer services in order to retain customers for long time in other words customer relationship management is name of customer satisfaction that makes customer to buy again and again from same organization. Customer relationship is built and maintained th rough relationship strategies utilizing latest IT concepts that help in delivering better customer services. Increased used of internet and computers has forced organization to invest in IT based applications to not only facilitate their customers but also to use IT application to help customers serve in better way. (Gummesson, 2002) Ã¢â¬Å"CRM is an IT the outcomes of which optimize profitability, revenue and customer satisfaction by organizing around customer segments, fostering customer-satisfying behaviours and implementing customer-centric processesÃ¢â¬ . (Peelan. 2003) Fig (1. 1) CRM Growth trends According to Gartner survey significant growth in spending on CRM in past few years CRM software related investments were $7. 8 billion in 2008 with 14. 4 % increase from previous year. This healthy trend is expected to reach $13. 3 billion by year 2012. The investors remained positive despite economic meltdown Problem Statement;- Achieving customer? s loyalty is long term thing and effects of implementing CRM strategy is not tangible. So it is complex task to effectively measure the Effectiveness of CRM strategy and customer loyalty. Complexity exist when evaluating intangible benefits like loyalty of customer, quality of service, enhancement of value, processes effectiveness, innovation of operation, improving the services Effectiveness of processes, innovation of operation, service improvement, competitiveness, trust, and efficiency etc (Peelan,2003) The most widely used and popular methods for investment evaluations are accounting and financial methods which only depends upon cash flow and counting the customer inflow . These are only suitable for limited type of evaluation of business performance. These accounting methods cannot be effectively used in evaluating investment which is expected to gain benefits in intangible and indirect form. (Righby Landigham, 2004) By evaluating effectiveness of crm strategy a business can be improved on the bases of results and necessary changes can be adopted . CRM implementation also enable customer services department to perform effectively according to their expectation. According to Customer Think Corporation, 68 % of customers leave their seller due to bad customer service experience. So the importance of CRM and its performance evaluation cannot be done/This Poor development Of Marketing Performance measurement is due to complexity in measuring and assessing results from implementing marketing strategies. Especially it is difficult to elaborate impacts on customers of specific strategy (Hanssens, 1999) Objectives:(1) To Critically evaluate theory of CRM strategies and its role in achieving customer loyalty (2) To Analyze current CRM strategies adopted by Nandos UK (3) Evaluation of effectiveness of CRM strategies adopted by Nandos UK (4) To Provide recommendation for effectively implementation of CRM effectiveness measurement Rational Business: The proposed research aims to analyse and assess the impact of CRM in the efficient functioning of the businesses, thus delivering exceptional customer services to its existing and potential customers. It is anticipated that the possible outcome of the proposed study will create a positive business environment by enhancing customer satisfaction and creating further customer service improvement activities and achieving customer loyalty. Academic: The area of the proposed research is CRM. It is an information technology industry term for methodologies and software. This term is used as methodology in IT and software technology, all customer relationship is dealt with the help of internet in an organised way by the enterprise. Using the proposed methodology or looking at it critically might be helpful for students doing research in the similar fields in the future. Literature review: This chapter consist of theories, ideas and concept of different authors, which will support the consider topic, because CRM is very important for the attraction of customer towards organisation. If CRM of the company is improve, then more customers will come as compare to the other competitors. By this way the relationship between organisation and customers maintain. We can say that CRM is the important factor of customer relationship. That CRM is the key to strategic competition needed to keep the focus on customer needs and for a face to face with the customers throughout the organizationÃ¢â¬ (Lin and Su, 2003) Different authors define CRM with different way, in which some have similar concept but different words, as well as some have different concept, some of them are in the following: According to Wilson et, al. (2002 ) that CRM is a technical support and rational tool as well as a set of different skills, process, and different technologies, which help the organisation in making planning? for the all channels of attracting customers, and these all channels have very high influence on each other? s as well as high attraction with each others. On the other hand O? Mulley and Mitussis (2002) say that CRM is very beneficial and persuasive. On the other hand Olsen states that mostly companies show loyalty for the satisfaction of the customers as well as making different kind of strategies and improving company/organisation performance. All techniques and skills are used for the satisfaction of organisation, because customers are the basics units of business. The skills, rules and regulations are according to the choice as well as need and want of customers. According to the Lin and Sue (2003) that component if CRM is exceptionally vital for the understanding of relationship of the customer? s questions, complains as well as practice of the business. The factors of the CRM is basically related to the activity of organisation and customers contacts, the contacts may be customers complains or feedback. On the other hand technologies play very important rule in the CRM, because technology used in the system as a facility in CRM for customer satisfaction. The development of CRM is not new for the organisation, but they are developing system from the beginning According to Payne (2006) the CRM of old age was engage same like the modern, but the difference was only technology. But the difference is that the modern strategy is according to the modern customers marketing strategy, because to make easy the approach of customers to the organisation. Wilson et, al. (2002)Ã¢â¬Å"The assumptions of customers in CRM, is not different from the transactions between company and customersÃ¢â¬ this basically means that customers have direct relationship with customers, which require the organisation. The trust of customers essential for the success of organisation, therefore they need clear vision about the organisation policies, and offers etc, so for this purpose organisation need to well define about every product as well as develop ethical qualities must be highlighted. The idea of wine shows that CRM is very close to the characterization of CRM (business strategy) which states Ã¢â¬Å"The customer service needs to receive the status of high priority in the organisational environmentÃ¢â¬ . CRM is significant from the usiness point of view, because it will make people mind clear for the business; in simple it will give simple and clear vision to customers about the services, products, and customers strategy. By this way company will keep long term relationship with customers. In term of business strategy CRM we can say that it is section of the market and competitive advantages by increasing the trust and satisfaction of the customers or client is hard to evaluate. It is a co mplex strategy, because of the different behaviours of he people (Roger, 2003). According to O? Malley and Mitussus (2003) in fact the customers are relatively new to the marketing agent that controlling in mass market which directed to strategic considerations relationship. This is essential for the every organisation to understand the strategy of the CRM. According to Winter (2001) that every business strategy must be in relation to what customers tastes. Bellow given three metrics are important for observation of CRM in relation to marketing strategy (Li and Croteau 2003). 1) Customers retention (2) Customer satisfaction (3) Customer profitability These play key role in the CRM, but the adaptation of these are possible only by the help of higher management presented as essential for execution with success of Customer relationship management. If, not take serious in organisation then this will affect the whole organisation, which cause the resistance of customers. According to Cro teau and Li, (2003) that knowledge management also affect the impact of CRM. According to the (McKenna, 1993) stated that a strong CRM strategy should be effectively plan which keep accountability of needs and opinion of the customers, keeping in mind the time and the length of their relationship with oragnization (Ahn, 2003) satisfying customers needs are the key purpose of developing the CRM strategy. The technological system of CRM is very important in collecting information from the customers about the organisation (oragnization) and same is conveying of information to the customers about the sale, new products and movement of the market. (Reicheld, 1993). Oragnization also improve strategy with help of customers complains and feedback. On the basis of customers information oragnization improve the relations with customers (Reicheld 1993). Methodology: This section explains the research ideology, concept and method applied, integrated with a data overview, essential for deriving the final conclusions of the research study. Research Philosophy: There are two principal philosophies in the research process that are dealt with. Either the optimistic approach based on the concept of objectivity and scientific method, where approximation can be generalized and truly emulate the real phenomena. Saunders et al. (2000)stated that, the researcher presume the task of an objective, independent examine and will be supported by methodology which will allow imitation and generalisation of the data. Or In contrast, phenomenologist philosophy argues that the difficulty of phenomenon, which can be applied to the social and the business world, cannot be concentrated to generalisations. Indeed, ideas and situations influenced by individuals and other factors are all unique, and as such need to be analysed for gaining the clearer picture behind them. Thus, as discussed by Wilson (1999), this view can be said to be the basis of interpretative research, where social reality is explored in its natural settings. The two philosophies are not fundamentally mutually exclusive In spite of being peculiar and seen as to be adapted for individual channels of research. The rank taken in research is dependent on the nature of the question to be explored. In order to reflect the most persistent and compelling reality, a distinct study on the flexibility is needed. Besides, as Saunders et al. 2000) argue, management-related research can be in practice a mixture of both philosophies. In this research, phenomenological philosophy will be adopted as it aims to answer research questions that are highlight in a social atmosphere, based on opinions, views and the assessment of industry experts and customers. Research Approach: There are three types of research strategy Inductive v/s deductive, qualitative v/s quantities and cross sectional v/s longit udinal. Mixed approach will be adopted in the research. The Qualitative research tools containing unstructured interview questioners which is design for collecting data material and research to meet the objective in finding answer for research questions. The Quantitative research tool contain of self designed questionnaires that be sanded through using the email or by post to prospective respondent. Research Strategy: The strategy is sensible base that contracts the way of answers the research questions of the study and present it like a plan which include objectives as well as data sources and takes into accounts the limitation that may occur in growth of the research study. So according to my result I will use mixture of research techniques to attain my required objective, for secondary and primary research so I m using the mixture of quantitative and qualitative techniques. Data collection method: A choice of methods of research will be adopted in proposed study. Executive form Nandos UK would be personally contacted and through the internet to request for the related information via emails. Questionnaires would be sent to the managers of different branches and be requested to fill in, which would certainly help in study. My study will be a combination of questionnaire, interviews, direct observation, physical artefact and discussions. Because it is entail for the development of a conceptual and theoretical structure prior to apply any research instrument. Though data collecting qualitatively do not help in a huge way for theory building but it is helpful in concept of the theory with more confidence. As a result it is a combination of both qualitative and quantitative approach. In my study, I will try to use theory as a basis and channel. Each tool, method or technique has its own strengths and weaknesses. As a result it can be said that research methods and strategies are not isolated from each other. So, I can use mixture of research techniques. To achieve my desired objectives I will be using a mix of qualitative and quantitative technique, which involves both secondary and primary research. Data source: keeping research Objective in mind secondary data will be collect throughout internet, journals and publication etc. I will try to collecting secondary data from all resources of non human. I will be using online database, journals and attain books. Sample selection and Sample size: Considering random sampling which consists on the selection of samples to generalise the findings, over a broader population. 15-20 samples will be used in the proposed research this will help to develops in claims and give technique to improve theories to clarify the population characteristics. In view of both type of purposive sampling focused. Qualitative sampling is considered as best method to apply in current research strategy. This strategy allow to me to choose the persons and data obtainable to meet the objectives. Sample method: According to my research study I will be implement the method of purposive sampling. For my research the non-probability sampling is chosen because it is based on achievement and awareness of certain situation. Sampling follows the qualitative research approach since it merge with objective of responding to study query and don? t Conway the outcomes into statistical generality. It was also helpful in quick manner to achieve a precise target sample. Data analysis: In context of proposed study, data analysis is important because the information collected is both quantitative and qualitative. The data collected will be statistically analysed using manual methods, easy tabulation and statistic like indicator of average or frequency count in the form of table and figure will be presented. Ethical Issues: In ethical issue involve conduct surveys the research activity is vital importance to judge the ethical implication. The reason of importance that proficient societies have urbanized code of ethics to cover-up range of proficient issues surrounding research activities in this situation of proposed study i will be need to ethical approval from Nandos UK. Formal permission will be required prior to arrange data collection and all necessary caution will be taken to make sure respect for participant because independent agent. To avoid plagiarism, I will be very careful while using any other person? s idea opinion or different peoples written or spoken words. Any drawings, graphs, statistics, facts or any pieces of information which is not ordinary information, if I want to use other work I will give credit to that person by quoting his name and giving proper reference to it. Credibility and Validity: The credibility of results arises in a particular manner being a qualitative research. Questioned by scientific research, the process of gathering and analysing the data, as well as the kind of information, needs to reflect consistency and accuracy. To support this research study, the previously discussed methods and approach were considered essential to achieve the research findings. Reliability: In terms of reliability, the author of this study affirms that the results would relatively be the same if administered on different occasions by other researchers as long as the sampling is taken from the same area. In this sense if the study were to take place with an emphasis on Nandos UK? customers. Generalizability: As this study is generalizable to all other organization working in similar sector. However, some limitation to the proposed study is that the study will be carried out only in the Nandos specifically Kings cross branch. Therefore the findings can be applied universally if consider. Data Access: To study the phenomenon of research question and to answer them a mixture of two types of information was required which is primary and secondary. In this way the primary data consist of the statistics of survey-questionnaires implemented on economy class traveller. This strategy was selected to optimize the sampling group information, which helps to form opinions about the organization regarding quality performance including the reviews from the customers about the quality of service and their effectiveness in Customer Relationship Management. Issues such as contentment and devotedness will be needed to evaluate the previous information. The survey questionnaire model will help researchers to maintain a list of concern issues and standardised questions for the sampling group, in order to make comparison and achieve consistent findings. Ultimately the survey questionnaire will be determined on collecting qualitative data on this customer group? s attitude and behaviours. (Sunders et, al. 2000) argues that the tools are used in descriptive studies as this proposed study. The main purpose of this dissertation is to identify the research questions and solutions to the questions. The survey questionnaire mock-up allowed the researcher to have an arranged list of issues and areas to cover as standardised questions for the sample group, in order to compare all the samples and achieve consistent findings. Mainly this survey questionnaire will be focused on collection of qualitative data on this customer group? s attitude and behaviours. Quantitatively, these meanings and findings will be measured so as to reach a consistent consensus of the data and prove the point taken as the research problem of the dissertation. Whereas, the secondary data comprises mainly narrative information. This encompasses the literature research carried on CRM, and its functions to achieve consumer loyalty; it also accompanies magazines, journals, newspapers relevant research studies. Timetable and special resources required In order to accomplish the proposed project in the given time available the following time table is prepared as a critical path depicting each stage of the study in relation to the time frame in weeks Tasks Week One Week Tow Week Three Week Four Week Fifth Week Sixth Week Seventh Week Eight Week Nine Week Ten Week Eleven Twelve Problem classification Literature Review Research Methodology Data compilation Data examination Writing up draft Editing closing Documentation Binding of document Budget: As discussed above in methodology about collection of data and interviewing individuals, will cost a bit of money which is listed below.
Monday, February 24, 2020
Chose a good topic for me - Essay Example The key areas to be discussed include the style of love represented in the relationships, the stages, defense mechanism, conflict, power, self disclosure and interpersonal needs theory. The movie Five Year Engagement was released in 2012 and was among the top 100 box office movies. This film is a story of love and how lifeÃ¢â¬â¢s unpredictability makes it hard for the two lovers who are the main characters in this movie to get married. The movie starts with Tom proposing to Violet and the two live together happily this being a sign of a good marriage. However, it seems like luck is not on their way as Violet who is research psychologist gets a job offer in another state. Tom leaves his job as a chef hence their wedding has to be postponed. With Violet working in her dream job and Tom having abandoned his, the two grow apart slowly and eventually break up after Violet was involved in an affair with her boss. Tom goes back to his old job in San Francisco and even gets a younger girlf riend. After being apart for a long time, the two get back together and this time around they do not waste time and immediately get married. The kind of love that is mainly displayed by Tom and Violet is Eros. This is because they are strongly attracted to each other and are very romantic especially in the beginning of the movie and at the end. At some point, this love is seen to be storge type after they had been together for a long time and passion between them had died. Violet sees Tom more as a friend than a lover and this leads to their break up (West et al, 15). This relationship goes through several stages of love. At the beginning of the film, the two are in the experimenting stage. They have started living together and are happy as a couple. Tom proposes to Violet and they believe that a marriage between them would definitely work. After the couple moved to Ann Arbor and Violet extended the time she was to work at the University of Michigan, the relationship stopped growing . It was in the stagnation stage and they eventually broke up. The type of Gibbs pairing in this film can be identified as superiority vs. equality. When the couple was in San Francisco, none felt superior or inferior to the other. Tom was doing very well as the chief chef and Violet was also doing well in her career. There was no conflict in this area. However, when they moved to Ann Arbor, TomÃ¢â¬â¢s life stagnated. He could not get a job with the same status as the one he had in San Francisco and he eventually decided not to work at all. He became disoriented in life and could not even remember to trim his hair. Violet on the other hand progressed in her career (West et al, 13). This made them incompatible with Violet becoming attracted to her boss Prof. Winton. In this situation, Tom was the one losing from the relationship but did not find a way of expressing his displeasure. He used the defense mechanism of psychological withdrawal. He started being careless with himself eve n neglecting to groom himself. He would even stay in the house without pants watching TV and was disconnect from reality. At one point, he was left to look after his nephew but he was completely taken away by his games that he left the child to get close to some dangerous hunting objects and this resulted in a person being hurt. Escaping from reality helped him avoid the troubling facts that reality offered. It is evident that Tom and Violet dealt with their conflict through denial and suppression and